India’s telecommunication industry has changed a lot. More and more Indians are adopting cellular communication. With such a huge adoption, it became more reliable for many businesses to opt for SMS marketing campaign In India.
SMS, being the most easy and user-friendly ways to reach out to each and every audience all over the country, is one of the chosen tools for marketing. SMS marketing can overcome all the geographical barriers, bridging the gap between the business and the customers in any region or in any language.
In order to receive this overwhelming tool for companies to expand business, you need a reliable and best bulk SMS provider. Kolkata, a metropolitan city, the home of many start-ups and established businesses, has a lot of such providers. But picking the best bulk SMS provider in Kolkata can be confusing.
This blog is a comprehensive guide which will lead you to hire the best provider who can assist in business expansion in the right ways.
Overview of Bulk SMS
Bulk SMS is a service that allows any businesses to send a large volume of SMSs to be sent to their customers. This service is being provided by a specific bulk SMS provider who offers access to the required API. This API is being integrated with the existing system and automates the bulk SMS facility.
One of the best parts is instant communication without disturbing the customers through calls. Bulk SMS is a powerful tool through which businesses can promote themselves, convey information about products, services, or discounts, send updates and notification about any services immediately.
Bulk SMS is hugely used by various industries for different usages. You can get the services like the Transactional messages, OTP messages, Promotional SMS or Voice SMS based on the needs of the business.
Choosing the best bulk SMS provider in Kolkata would ensure a thriving business with effective communication.
Kolkata- The Hub For Bulk SMS Providers
Kolkata is a bustling city with tech-savvy people who are always on move. Also, the city is a commercial hub where you can easily find small businesses and large enterprises. It is important for these businesses to get connected with the customers. With high reliability on mobile phones, bulk SMS is one of the effective communication channels for businesses in Kolkata.
Kolkata gives you a lot of options while you want to hire a professional bulk SMS service provider. Most of them guarantee the best service at affordable rates.
But are the rates that only matter for bulk SMS?
Well absolutely not! You need to go through some more features before hiring the best bulk SMS provider in Kolkata.
Features You Must Look For Before Hiring
[1] Delivery rates
SMS marketing is the most effective one because they establish instant connection between the business and the consumer. However, it is only possible if your SMS reach to the customers on time.
The bulk SMS service provider should ensure instant delivery of the SMS. To know about these features, you must check out the followings:
- Delivery reports and success rates through customer testimonials.
- The company must provide real-time tracking and reporting features.
- You can take up a basic plan first to check their service
- Inquire about the network partnership
- Also enquire about the failure rates too.
[2] Server Infrastructure
Secure server infrastructure is what you should expect from the best bulk SMS provider in Kolkata. But why is server infrastructure important?
Let’s have a quick look! It’s important as it ensures the high uptime and scalability of the bulk SMS. The server would be able to handle any volumes of SMS traffic without any delays in delivery. Also, it must be secure enough to ensure that no data is leaked or breached.
To find out about the server infrastructure, ask them about:
- Their Data centers
- Server capacity
- Go through the technical documentation that would also help.
[3] API integration
API integration is significant as it helps automate the bulk SMS service directly from the business’s CRM platform. This would help in gaining maximum efficiency as well flexibility too.
For the integration of the bulk SMS API, you need to assess the exiting system with the service provider. Also, take note of getting it supported by various programming languages too.
It is best to get sandbox testing done to check the API integration. Sample codes are being tested to verify the successful integration. Also going through the API documentation would impart clarity on its usage.
[4] Expertise of local market
India is a land of multiple cultures with different languages at different parts of the country. So, it is important to have expertise with the local market and regional language for effective communication.
Hence it is important to choose the bulk SMS service provider who can provide a deeper insight to your target audience.
If you are having business in Kolkata, then it is suitable to choose the best bulk SMS provider in Kolkata.
[5] Pricing structure
A transparent price structure is what you need to look for. Comparing with other companies may not help a lot.
To find service providers as per your budget needs, check out the rates for SMS, any volume discounts and enquire about any hidden costs. Also read all kinds of documentation before engaging in any kind of long-term contracts too.
Many companies also offer flexible plans as per the business requirements. Thus, it can help in getting exactly what you need.
Conclusion
Knowing the bulk SMS service provider before you get into a written contract is very important. Visit their official website, go through the customer’s testimonials, and also consult with an expert too.
Reputed companies are experienced who can surely empower your business. A successful SMS marketing campaign can establish your business through establishing the brand and connecting with the customers. Also, it is an affordable marketing tool that can provide you the utmost return on your investment.